Case studies
A short set of engagements where clearer measurement led to a concrete product or process change. Names are generalised; outcomes are real patterns from our studio practice.
B2B productivity
A Seoul productivity app thought retention was falling. The cohort clinic showed a silent break after a UI redesign; the taxonomy pass restored the activation sentence and unlocked honest experiments.
Activation event restored within one sprint; experiment backlog cut from 18 ideas to 5 ranked bets.
Consumer marketplace
Listing-to-purchase looked healthy in aggregate but failed by category. The activation funnel study isolated category-specific friction and a missing property that hid seller quality.
Two category experiments shipped; weekly ritual now reviews category funnels separately.
Fintech
Leadership asked for more dashboards; teams were drowning. Insight ritual setup replaced a 40-tile board with a five-question weekly pack and a monthly archive.
Meeting time halved; roadmap items began citing the weekly pack within a month.
Tell us which decision needs better evidence. We will reply with a scoped engagement or a clear no if we are not the right fit.