Properties that earn their keep
Every unused property slows analysis. Here is how we prune and protect the ones that still matter.
webplatfuse
Application analytics consulting for Korean product teams — taxonomy, funnels, retention, and the weekly habit that turns charts into roadmap moves.
Primary engagement
Most analytics debt begins with friendly names that do not survive the third feature launch. We design a verb–object dictionary, property rules, and an engineering backlog so every release ships with tracking your analysts can trust.
Typical duration 1–2 weeks. Informational pricing From ₩2,200,000.
Also available
Locate where new users stall between first open and the moment they get value — then list experiments worth running.
Read cohort curves without panic — lock definitions, spot seasonal noise, and name the product levers that move return visits.
Install a weekly and monthly review habit so insights land when decisions happen — not weeks after the fact.
Evidence
“webplatfuse turned our noisy event stream into a dictionary the whole squad could read. Activation finally meant one thing.”
“The funnel study separated a tracking break from real drop-off. We stopped rebuilding onboarding and fixed the event instead.”
“Their weekly ritual stuck. We leave with named experiments, not another slide deck nobody opens.”
Notes
Every unused property slows analysis. Here is how we prune and protect the ones that still matter.
If your team cannot say what "activated" means in one sentence, the funnel will argue forever.
A missing event looks like churn. Before you redesign onboarding, check whether the fire still happens.